Star Wars: The Old Republic publicity stunt

While I'm watching my wife play this game, I saw the following on the game's YouTube channel.

Plainclothes warriors join the battle among Jedi and Sith in the first ever lightsaber freeze mob duel in the heart of New York's Times Square. Watch as over 100 fans joined the battle to celebrate the launch of STAR WARS™: The Old Republic on 12.20.11

The launch may have been on the 20th, but my wife has been playing for almost a week. The $5 to start early was worth it, and I'm saying that as someone who is just watching the game.